Recently, some domestic media reported that since the beginning of receiving low-profit shipbuilding orders this summer, China's shipbuilding companies have asked Marine equipment manufacturers to reduce prices. Among them, private shipyards have greater demand for price reduction than state-owned shipyards. Because of the price factor, some shipyards are willing to give up cooperation with domestic shipbuilding companies and seek cooperation with Korean companies with lower prices, which is a big impact on the new order volume of China's shipbuilding industry, which surpassed South Korea for the first time last year.

So, what caused the Chinese shipbuilding enterprises to launch a "forced price reduction" struggle against the original ship equipment enterprises? Liang Zhiyong, an industry analyst at the China Shipbuilding Industry Economic Center, believes that the price war began as early as 2009. In 2009, the international shipping and shipbuilding market began a long recovery period after experiencing the serious impact of the financial crisis, and it was precisely in 2009 that the trend of the price war in the Marine equipment industry was not obvious. On the one hand, at that time, the hand-held orders of domestic Marine equipment manufacturers generally lasted until 2010 and the first half of 2011. That is, there is food to eat; On the other hand, the substantial demand for Marine equipment in the global shipyards had not yet reached the peak season. Therefore, a price war is neither necessary nor effective. And just last year, South Korean ship equipment companies adopted the strategy of price reduction, from the hands of similar companies in China took away a number of large single business; At the same time, South Korean shipbuilders in shipbuilding speed, efficiency and ship supporting are stronger than China, and the overall cost control is good, the same price is reduced, the profit margin of South Korean shipbuilders is much larger than that of Chinese enterprises, in such fierce market competition, forced Chinese shipbuilders have to their upstream enterprises - Marine equipment manufacturing enterprises to lower the price requirements.

In the first three quarters of this year, China's shipbuilding industry ushered in a positive situation of rapid growth, but industry insiders believe that: At present, the international environment of the shipbuilding industry has not changed, the current good situation of China's shipbuilding industry, is based on the same period last year on the basis of extremely low orders, and now the effective demand for ships is still less, so the overall development prospects of domestic shipbuilding enterprises in the future are not optimistic. As the upstream industry of shipbuilding enterprises, the Marine equipment manufacturing industry, I am afraid that it has to face the unstoppable trend of price reduction. In this regard, China ship equipment network pointed out that in response to this "price crisis", China's ship equipment industry enterprises should do the following:

1. Vigorously promote the construction of cost projects, achieve results from the procurement cost, construction cost, management cost and other aspects, control the cost within a low bearing space, and improve labor productivity to make up for the loss caused by price reduction.

2. Introduce, digest and absorb foreign advanced Marine equipment manufacturing technology as soon as possible, adhere to independent innovation, seize the market with technical advantages, and transform the "price war" into a "digital war".

3. Earnestly learn the excellent experience of Korean counterparts, constantly improve the overall cost control ability, enhance their own quality to resist risks, and be ready to deal with crises at any time. (China Marine Equipment Network)